Video Unlimited debuts on Sony® Tablet S
Competition is pushing innovation to new levels. Better technology, more research, and loads of creativity come together to make a great product. But, what about an idea that becomes a major marketing strategy to keep things upbeat? Sony is showing a similar spirit. The leading name in consumer electronics market, Sony has launched the ‘Video Unlimited’ service for its Tablet S device. Taking the competitors head on, the service offers instant access to newest releases on box office and television, as well as evergreen favorites from every picture studio on the HD and 3D platforms.
Video Unlimited offers over 6,500 movies and more than 40,000 TV episodes, also resourced on Sony Ericsson phones, Sony Blu-ray players, PCs, TVs, and the gaming consoles. Sony is also thinking of releasing an app so that non-Sony Android users can also avail the services on their devices, sometime in the first quarter of next year. However, not all the non-Sony Android devices are supported by the service.
"Video is complicated by some of the technical aspects of our deals with the studios," Mike Aragon, vice president and general manager, video and music services, Sony, said in an interview. "Basically, not every Android device out there has the same hardware and can play video at the same level of quality, and we have to make sure that the quality of our service is something that lives up to our standards and is something our studio partners are happy with too. With video right now, our main objective is to focus on Android. Other platforms may come later, but with iOS, it's a bit more complicated given the 30 per cent you have to give to Apple. The goal and the strength of Sony is that our services are offered across our hardware, that we can bring together all we do and offer a consistent user experience and high level of quality. So, obviously our highest priority is on the Tablet S at this point and other Android devices will come after that,” he added.
Sony has collaborated with Music Unlimited to bring the Video Unlimited (the duo was earlier branded as Qriocity). Film rentals through the service are open for viewing for up to 30 days, after making the purchase. The movies can be viewed on the same device multiple times within 24 hours. While if a movie or television episode is bought, it can be retained, and transferred to other devices compatible with Video Unlimited services, as well.