Sony plans to boost its Music Unlimited streaming service in 2013
In this digital age of online entertainment, music streaming has become a standard tool to enjoy latest music and movies right out of the box. And with the future of digital entertainment looking promising than ever, Sony is hoping to get bigger shares in music streaming service in this New Year by bringing more content to its audience worldwide.
The company plans to capture its consumer’s attention by bringing content to more regions, expanding the number of compatible devices, and creating a common user interface across different devices. Sony Network Entertainment COO, Shawn Layden said in an interview, “We need to see a greater alignment with our partner devices to make Music Unlimited more front and center.” “We have the partners, we have the devices, and a presence in retail. As we bring those factors into greater alignment, we expect a snowball effect in 2013. It takes a long time to get the Sony machine to start moving. We'll bring things to a different level this year.”
With all these plans on board, the future for Music Unlimited looks quite promising, which currently sports 18 million tracks, is available in 17 countries worldwide, and has more than one million active users. However, compared to other music streaming services, like Pandora that boasts of having 59.9 million users, there’s a lot of space for Sony to grow.
To entice its customers, Sony is increasing the baselines streaming codec for Music Unlimited, which is available on iOS, Android, and other Sony devices, from 48Kbps to 64Kbps AAC. Â Sony is also adding high-fidelity 320Kbps option for all of its songs in the catalogue.
Tough it’s too early to predict if all these changes will have a “snowball effect” on Sony’s online streaming services, but these updates will definitely draw in many more users.
Image credit: Vator News