To get more viewers for its ABC drama Pan Am, Sony has offered the first nine episodes of the programme on iTunes for free.
Sony is making a last-ditch effort to increase the viewership of its ABC drama Pan Am by offering the first nine episodes on iTunes for free. In his announcement, Chris Van Amburg, senior vice president of U.S. marketing for Sony Pictures Television, revealed that they were hopeful that their move would boost the viewership of the TV series and that it would allow those who could not watch the episodes earlier to catch up.
"We're confident that this promotion will generate enthusiasm for the show's January 8th return on ABC," said Van Amburg.
There is more on offer as Sony has announced that an audio track called PAN AM: Music From and Inspired By the Original Series along with two other complimentary tracks will be available for downloading.
Pan Am received a good opening when it was first shown by ABC at 10 p.m. every Sunday but as its ratings started to plummet, the programme had to be taken off in early December. Now, the TV series that ended abruptly is going to make a comeback on 8 January and it will be a last try to see whether the programme with its crew members finds its share of audience.
The actors featuring in Pan Am include Margot Robbie and Christina Ricci, and the story is about four globetrotting stewardesses of the 1960s. The series has received an ambivalent response from critics so far.
Once ABC is through with airing all the episodes of Pan Am, it will start a new series called GCB. The latter will be a drama involving women hailing from the elite in Dallas.
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