Anticipating the release of 'The Amazing Spider-Man' movie in theatres on 3 July, 2012, Sony Pictures Entertainment has released a free-to-download mobile app themed to the movie.
Designed using Qualcomm's Vuforia platform, the application is available for iPhone, iPod touch, and Android devices. The 'Amazing Spider-Man Augmented Reality (AR)' app allows the fans of Spider-Man worldwide to discover their favorite character in online and real world environments by finding specially marked movie-themed images and scanning them to activate interactive, 3D Spider-Man animations.
The app features exclusive Spider-Man animation sequences in which Spider-Man swings through buildings, crawls up walls, shoots his web at the screen, or engages with nefarious characters on the streets. When the virtual Spider-Man makes its appearance on their phones, users can take photos of their hero and share it with their friends and family. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.