Green Initiatives by Sony®
Exceeds its Green Management Target by reducing 30% of carbon emissions
In this day and age, there are ever-growing concerns about global warming and associated perils to the world as a whole. World bodies, governments, business establishments and non-government organizations are taking measures to create a greener environment. Especially organizations with worldwide presence such as IBM, HP, Sony, Dell, etc. are doing their bit when it comes to protecting the environment. If we talk about Sony Corp., the group has always tried to protect the environment in some or the other way. Sony is well-known to offer best electronic devices to its customers. But at the same time, the company develops every product with an intention to create an eco-friendly environment.
Sony runs various initiative plans in order to safeguard the environment. In 2007, Sony started the ‘Take Back Recycling Program’ around the world. With this scheme, Sony could involve quite a few manufacturing companies and national waste managing organizations to provide various ways to recycle older products. Sony placed Sony E-Recycle Dropboxes so that users can drop old and damaged products in those boxes for recycling. The company also persuaded its customers to give away the old mobile or laptop batteries for recycling.
Sony is willing to seek for better ideas from people around the world in an attempt to create a greener earth. The main vision of the conglomerate is to achieve a target where carbon emissions are reduced to the maximum. They have aptly named this vision as Sony Group Environment Vision. To achieve this, Sony has set mid-term targets through Green Management 2010 and Green Management 2015, which are the platforms through which Sony plans to reduce carbon emissions, to protect natural resources, to offer safer climate and diminish the usage of chemicals.
Recently, Sony reported that it could surpass its targets for Green Management 2010 by reducing 30% of carbon emissions. The initial targets were set at 7%, thus the company has well surpassed them. On the other hand, Sony was able to reduce 54% of waste emissions and recorded 41% reduction in water usage. According to Sony, it also applies various procedures to save electricity while developing its products.
Initiatives that Sony has taken over the years to make a world a better place to live in are truly remarkable in their own right. In fact the sheer will of the conglomerate to implement stringent policies in all its branches and divisions worldwide and yield results much above expectations is worth applauding.