Sony appears to have done a lot of homework, of late. It is reviving its business strategies, overhauling products, and getting the best of business deals. For instance, Sony has announced that it will take over the Sony Ericsson Mobile Communications AB by buying out Ericsson's 50 per cent stake for €1.05 billion. The merger can be seen as a new and brighter platform for present Sony Ericsson devices, especially at a time when Ericsson has been inclined more toward the technology rather than telecom services.
The Sony-Ericsson venture dates back to October 1, 2001 and went on to become a market leader and trend-setting brand for a long time, with its Walkman series and Cyber-shot series of handsets in particular. At the end of third quarter of 2011, Sony Ericsson stands at a market share of 11 per cent in the Android handset sector. The deal is expected to take final shape by January 2012 between the two old partners. However, Sony and Ericsson, both would continue to work together to create wireless connectivity initiative across multiple platforms.
“This acquisition makes sense for Sony and Ericsson, and it will make the difference for consumers, who want to connect with content wherever they are, whenever they want. With a vibrant smartphone business and by gaining access to important strategic IP, notably a broad cross-license agreement, our four-screen strategy is in place. We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment. This includes Sony’s own acclaimed network services, like the PlayStation Network and Sony Entertainment Network. We can help people enjoy all our content – from movies to music and games – through our many devices, in a way no one else can,” said Sir Howard Stringer, chairman, chief executive officer, and president, Sony.
With smartphones coming home to a wide range of Sony products, Sony consumers would hopefully get the best out of the deal in coming time, as always.