The Seattle-based online retailer Amazon has announced that its Instant Video media streaming service is now available to Sony PlayStation 3 console users. This is a step taken by Amazon to catch-up with its competitor Netflix.
“The Sony PlayStation 3 is the first game device to get Amazon Instant Video film and TV rentals,” said Bill Carr, vice president of video and music, Amazon Inc. in an interview. “The service is already available on televisions, Blu-ray players, TiVo and Roku set-top boxes,” he said.
This availability of Amazon’s Video Media streaming service on Sony PlayStation 3 is the result of a deal between Sony Corp. and Amazon.Inc. As a part of this deal, the streaming service will be prominently displayed on Sony PlayStation 3. The service can be accessed by the users via a dedicated app.
Amazon Instant Video is quite a popular platform. Prior to coming to the Sony PlayStation, it was already available on the Kindle Fire, which is Amazon’s flagship touch device.